Even smaller events can generate an enormous amount of information exchange. Each attendee holds potential for future engagement and loyalty. How you communicate with attendees before, during, and after the event will impact their experience and their future attendance. The quality of this communication is important and can be shaped by the data you acquire about each attendee.
But you’re not the only one interested in acquiring data about your attendees. The exhibitors are also anxious to capture vital information for future marketing purposes. For many exhibitors, lead generation is just as important (perhaps more important) than the actual selling taking place at the event.
Mobile technology is making it easier and less invasive for event managers and vendors to obtain the information they want and need. But making this happen requires planning. How you manage registration and exhibitors can’t be put off until the last minute.
Like other things we do, our involvement in any event requires a long-term relationship. We typically like to begin our engagement at least a year out in order to maximize our value to you. Yes, we often start much later than that, but our greatest impact will come when we’ve had time to cultivate our vendor relationships and adequately plan for the event.
How can we help you and your event? There’s no cost to beginning the conversation!
