Events need to cover your costs and then some. Exhibit revenue is often a bit of an afterthought in the list of things to think about, but it actually needs to be high on the list of revenue priorities. Unfortunately, even if you recognize your need for exhibit revenue, finding the time to sell exhibit space and then adequately serve each vendor so they want to return can be difficult and easy to put off until later. Registration revenue is typically higher on the list because we naturally associate registration revenue with attendance. After all, the people attending are the reason for the event!
There are other kinds of revenue of course (like merchandise), but exhibit revenue and registration revenue are the biggies. How you manage BOTH of these can determine the financial success (or failure) of your event.
We help event planners do it well. We leverage our existing relationships with advertisers to grow the number of exhibitors so you have an exhibit area that impresses your attendees. Then we take really good care of each exhibitor so they want to return. We can also work with your registration processes in order to obtain value information about your attendees and facilitate the success of exhibitors.
In short, we take on the heavy lifting of selling and servicing exhibitors while also managing registration for you. This frees you to focus on the event’s content, which is your real passion. If you’re responsible for planning an event, we’d love to talk to you about how we can simplify your life and bolster the profitability of your event.
