The periodical magazine business has been through some rough times. But that doesn’t mean print magazine publishing is dead. The key to a successful print magazine strategy is managing expectations from the beginning and knowing precisely what you want to accomplish.
Are you ever surprised by the fact that print mailers continue to arrive in your mailbox? These free “magazines” keep coming because the science of direct mail marketing says it still pays off to produce and mail them. That’s because there’s a “romance” associated with print magazines. The experience of holding a magazine is tactile and, consequently, more “real.” The magazine business is not dead!
This means a print magazine strategy may hold significant business potential for you. Revenue, customer loyalty, and donor development are just some of the reasons why you might consider a print magazine.
We have experience with print magazines. It’s a tough and complicated business. Before you jump in, you should talk to someone about the dynamics of publishing periodical content through a print magazine and getting people to pay for it through reader subscriptions, advertising, or both.
If you’re toying with the idea of launching a print magazine, let’s talk about what that might involve and whether we can help you. If not us, find someone with whom you can have this conversation. It will be worth your time and probably your money!
