Okay, we have to admit that some of us are old. That may not be cool, but our years of experience simply mean we’ve seen lots of things change in the publishing industry. Any time an industry sees this kind of upheaval there will be casualties. Businesses have closed and publishing icons have died.
But this kind of change also brings enormous opportunity. Certain things about human nature and how people respond to messaging have not changed. In all likelihood, your organization is already engaged in publishing if only through press releases and assembly instructions. Publishing is communicating. Customer service involves publishing. Marketing involves publishing. Sales involves publishing. Publishing is already running through your organization’s lifeblood because communication is your lifeblood. It’s likely that “there’s gold in them there ‘publishing’ hills.”
Sometimes it helps to have someone bring a new perspective to your planning, even if the “new” perspective is based on decades of experience and observation.
As with other things we do, it begins with a conversation. Perhaps a video call is all you need. Maybe there are tough decisions to be made and communicated. We’ve done that. Just let us know what you need and we’ll explore the possibilities with you.
